Saturday, February 6, 2016

meenakshimami.com


Landed at meenakshimami.com; went through the Lady's offerings, drooled; mobiled meenakshimami.com at 09223393437; a gentleman Subramaniam came on and we talked of vettal (fryums), pappadams, murukkus. For lack of staff, Subramaniam does not make murukkus, an information which put me down,down; for years, have been searching for murukku supplies as made in times old by RamaAji; she has aged, and murukkus an old, distinct aged memory; sometimes thinking of murukkus, me just chews, works the jaws. But on Friday, me and RamaAji placed orders for mor milagai (two packets, Rs 20 each), manathakali (two packets, Rs.50 each), sundaika (two packets, Rs.25 each) and murukku vadams (four packets, Rs.40 each); orders over Rs.300 delivered free; at Rs.350 Subramaniam promised to deliver free on Saturday. meenakshimami is located at Ghansoli, Navi Mumbai and one did not expect the vadams to land up. Armchaired into a dream of times when women in the family at Calcutta and Rama in Mumbai, spent Mays making the dough for vadams, spreading them on coir mats laid out on terraces to May suns; mostly, the raw dough tasted better than sun-dried; and then wait for the fries to make rice-sambhars well, rice-sambhars. But at around 12 on Saturday, the delivery boy, an Andhraite called up, put up for eats the ordered items and me started pleading with RamaAji for a serving. Perfect and swift service. She agreed. Rice, sambhar, aloo bhaji plus a packet of fried murukku vadams to go with on Saturday noon; they tasted fine, of course, not for RamaAji; after technical analysis she placed meenakshimami in the okay category. No journalist appreciates another; Ajis dont clap for meenakshimamis. But that's okay as me side of the argument worked. At Rs.350, meenakshimami is fair; surely, Dr. Raghuram Govind Rajan and Mr. Arvind Subramaniam, could contend inflation is where it should be; they should know as me assumes they are vettal connosieurs; Dr. Rajan's wife may dial Ghansoli. meenamkshimami can be called a start up with no foreign funding; there may not be any innovation; but there is a forwarding of a tradition, which may simply not be there in 2020; for the Lady her competition could lie in mama-mami shops of Matunga, Chembur, Goregaon, Mulund and Dombivili; malls and supermarkets, meenakshimami need not bother, as they do not offer vadams; perhaps, stiff stand ups to the Lady's start up could be a few, fit Ajis, RamaAji excluded, with most relocated in the wide Americas. On Sunday me is planning curd rice to go with mor mulagai and roasted aloo. After all, there is nothing to upstage curd rice. Thank you meenakshimami and Subramaniam.  

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