Earth rotates on its axis. Me was told. How? Me do not know. Einstein, the science Acharya, says relativity. Acharya Ramanujan bets on a mathematical God. Ambi Parameswaran, the ad Acharya, implies ads. Adi Sankaracharya says it is Maya, a Mithya. So where does the Earth, you and me belong? Alternating between Bhaja Govindam and Nawabs, nudes, Noodles of Ambi Parameswaran (still into both) can be a strain upsetting an afternoon snooze after football nights. Sometimes me has been on three books before abandoning all. Bhaja Govindam, translated by Swami Nikhilananda, picked at Rs.8 from the Sri Ramakrishna book house on Khar Road on a visit to Ramakrishna Ashram, is worth a read. Well printed like Russian books when Communists were in power in Russia, Bhaja Govindam has music to it; me sings-songs verses and chuckle at Adi Shankaracharya's sharpness; maybe he could have been a good editor. '....Udaranimiththam bahu krita veshah ...' lines have been with me from years father introduced me to them in Calcutta. Jawaharlal Nehru has elaborated on this sage...and Vedanta. 'For stomach's sake..' translates Swami Nikhilananda and it could apply to us all. Not many will agree and me let goes ..... But of the ad world, me is an inch more sure. On the refree's whistle Ambi intros (ordered the book from Amazon at Rs.398); having lost and found a blue jacket on an Indian Airlines flight in 1993, Ambi writes: 'A dress blazer was an oddity in the store room. I explained that I work in advertising, the client meeting had been rough and the flight was late. The executive mockingly said: 'It took you five days to figure this out? Oh, you must have been drunk; you guys in advertising drink a lot, dont you?.....The comment riled me up. I sat the old man down and gave him a lecture on what me do in the advertising business. He was not expecting that, but took the lecture in good spirit. Finally, we parted as friends, me with my jacket, him with a slightly better understanding of the ad business.' Ambi Sir, they said the same to me, a journalist; still say. Have no understanding of your business though it fed me for 37 years; a newspaper cannot roll out without ads and sans ads no salaries for journalists and managements. Never bumped into any ad Acharya limning, 'Live Life Kingsize', making me a regular smoker of Four Square. Confess to a dislike in working days when ads ate up news-space. In about the first year of Business Line, there were no ads, only news and arthritic fingers. Without ads, the Earth cannot be; axis jammed and rusty. Copa America and Euro and Champions Trophy cannot be without ads. Wildlife funding cannot be without corporates first felling forests to set up factories. Temples, festivals and gods need corporate ads, they crave. Science cannot be without ads. Between Adi Sankara, Einstein, Ramanujan and Ambi, Ambi well, leads. Or, rather me can understand Ambi Sir. Ads and admen exist the world.
Saturday, June 18, 2016
Ads and admen
Earth rotates on its axis. Me was told. How? Me do not know. Einstein, the science Acharya, says relativity. Acharya Ramanujan bets on a mathematical God. Ambi Parameswaran, the ad Acharya, implies ads. Adi Sankaracharya says it is Maya, a Mithya. So where does the Earth, you and me belong? Alternating between Bhaja Govindam and Nawabs, nudes, Noodles of Ambi Parameswaran (still into both) can be a strain upsetting an afternoon snooze after football nights. Sometimes me has been on three books before abandoning all. Bhaja Govindam, translated by Swami Nikhilananda, picked at Rs.8 from the Sri Ramakrishna book house on Khar Road on a visit to Ramakrishna Ashram, is worth a read. Well printed like Russian books when Communists were in power in Russia, Bhaja Govindam has music to it; me sings-songs verses and chuckle at Adi Shankaracharya's sharpness; maybe he could have been a good editor. '....Udaranimiththam bahu krita veshah ...' lines have been with me from years father introduced me to them in Calcutta. Jawaharlal Nehru has elaborated on this sage...and Vedanta. 'For stomach's sake..' translates Swami Nikhilananda and it could apply to us all. Not many will agree and me let goes ..... But of the ad world, me is an inch more sure. On the refree's whistle Ambi intros (ordered the book from Amazon at Rs.398); having lost and found a blue jacket on an Indian Airlines flight in 1993, Ambi writes: 'A dress blazer was an oddity in the store room. I explained that I work in advertising, the client meeting had been rough and the flight was late. The executive mockingly said: 'It took you five days to figure this out? Oh, you must have been drunk; you guys in advertising drink a lot, dont you?.....The comment riled me up. I sat the old man down and gave him a lecture on what me do in the advertising business. He was not expecting that, but took the lecture in good spirit. Finally, we parted as friends, me with my jacket, him with a slightly better understanding of the ad business.' Ambi Sir, they said the same to me, a journalist; still say. Have no understanding of your business though it fed me for 37 years; a newspaper cannot roll out without ads and sans ads no salaries for journalists and managements. Never bumped into any ad Acharya limning, 'Live Life Kingsize', making me a regular smoker of Four Square. Confess to a dislike in working days when ads ate up news-space. In about the first year of Business Line, there were no ads, only news and arthritic fingers. Without ads, the Earth cannot be; axis jammed and rusty. Copa America and Euro and Champions Trophy cannot be without ads. Wildlife funding cannot be without corporates first felling forests to set up factories. Temples, festivals and gods need corporate ads, they crave. Science cannot be without ads. Between Adi Sankara, Einstein, Ramanujan and Ambi, Ambi well, leads. Or, rather me can understand Ambi Sir. Ads and admen exist the world.
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